Ⅎ I G M E N T
Ⅎ I G M E N T is a production house in Cape Town. 'A figment of your imagination' was the starting point for the branding collateral. I wanted to bring a sense of illusion & play throughout the different elements. The use of neon green is to represent the chroma key colour which is a technique used in film to replace a section with a new composited image. By turning the F upside down to Ⅎ, a simply play between negative & positive space is created, which is all that is needed to communicate the underlying message.
