I am honoured to have worked on the ASICS 'Move As One' Campaign that was commissioned through 'All These Things Agency' on behalf of ASICS. The campaign was focused on the South African Springboks rugby team as well as the Australian Wallabies for the Rugby World Cup in Tokyo 2019. The deliverables were to create the look and feel that celebrated the tagline, 'Move As One', and pay homage to Japan.
The campaign was focused on Instagram but had instore retail and shop front components, too. The Instagram posts interacted with one another by having overlapping graphics and animations to celebrate 'Move As One', resulting in one consolidated feed. The campaign featured jersey and boot launches, team announcements, and game-day artwork for scores and updates. The campaign was also utilised for billboard artwork at the famous Shibuya crossing in Japan where it featured the Springboks.
Producers: Wesley Tam & Malherbe Pelser / Animation: Nathan Fourie (Rodeo Productions) / Photography: Smith & Daniels / Video: Fell + Company