Best is a jewellery brand that began as a response to all the other brands out there telling people they’re ‘less than’. Best believe you are so, so much more.
One of the integral parts of the identity system was the name development. Out of the many directions, Best consolidated all the brand’s ambitions and values.
The identity features four colours that can work both independently and together in combination with a simple yet crafted wordmark. It was important that the brand elements remained as supportive assets in order for the jewellery to shine and for the strong female stories to be expressed and celebrated. The objective was to create an identity that felt modern and accessible, as well as bring a sense of positivity to one’s life.
Creative Director: Daniel Ting Chong
Copywriter: Paul White
Photoshoot Photographer: Luke Kuisis
Photo Assistant: Franco Kellerman
Stylist: Kira Gimpel
Product Stylists: Kira Gimpel & Daniel Ting Chong
Web Development: Its.Tonic