FIELDS
FIELDS is a contemporary menswear brand in South Africa that celebrates multifaceted masculinity through its three lines: Soul, Art, and Outdoor. The brand collaborates with African artists to create limited-edition knitwear pieces each season, prioritising local craftsmanship and sustainable materials. The project’s scope was name generation, an identity system, product label system, packaging and retail treatments. Additional outputs are seasonal lookbooks and ongoing improvements for retail.
