Nike Braamfie Runners

I was comissioned by Nike South Africa to brand their new running club called ‘Braamfie Runners’. I used a typographic approach for the logo and formed a lockup by intergrating the letters ‘B’ & ‘R’ to emphasize the movement of running. I also created symbols that represented the different levels of runners: Novice, Intermediate and Experienced. Each symbol represents an internal organ which is pivotal to the human body when exercising. Namely the Heart, Lungs and Thorax. The complexity of each symbol differentiates the level of the runner as well as the difficulty of the run. Each runner receives their symbol as a sticker to mark their routes around the city.

Novice Symbol
Intermediate Symbol
Experienced Symbol
Sticker Pack
Unknown Union Winter Collection
Postcards
NicSocks Range
Nike Running Murals
Topman Collaboration
Baba \ Boom
Soap Range
B&W Posters
Obrigado Magazine
Puma Happy Holiday
Back to Top