Baba \ Boom is a Middle Eastern inspired charcoal kitchen based in Battersea Rise, London, which specialises in hot kebabs. This specialisation is represented through the graphic diagonal line used throughout the branding collateral. Each letterform is unique to illustrate the construction of a kebab stick.
The irregularities of the character heights and counters create a playful approach to the branding and an overall light heartedness.
Interior: Lee Lynch Studios
Photographs: Iona Macleod