Sanlam - Wealthsmiths

Sanlams new payoff line is Wealthsmiths. Wealthsmiths encapsulates how the group does business and not just what it is selling. It focuses on how the organisation approaches its business, and is also creatively interesting. I was commissioned to do composite typographic treatments in English & Afrikaans. 'Wealth' predominantly depicts objects of luxury & lifestyle, whilst 'smiths' portrays the business & craft perspective. Agency: King James

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