Sanlam - Wealthsmiths

Sanlams new payoff line is Wealthsmiths. Wealthsmiths encapsulates how the group does business and not just what it is selling. It focuses on how the organisation approaches its business, and is also creatively interesting.
I was commissioned to do composite typographic treatments in English & Afrikaans. 'Wealth' predominantly depicts objects of luxury & lifestyle, whilst 'smiths' portrays the business & craft perspective.

Agency: King James

Related Projects

Mr Big Stuff Burger Joint
RVCA Capsule
5280 - Lawyers Issue
Beijing Opera
PUMA Duplex Sneaker Collab
Nike Running Murals
Pharos NoteBooks
Red Bull Cooler
Back to Top