Sanlam - Wealthsmiths

Sanlams new payoff line is Wealthsmiths. Wealthsmiths encapsulates how the group does business and not just what it is selling. It focuses on how the organisation approaches its business, and is also creatively interesting. I was commissioned to do composite typographic treatments in English & Afrikaans. 'Wealth' predominantly depicts objects of luxury & lifestyle, whilst 'smiths' portrays the business & craft perspective. Agency: King James

English
Afrikaaans
New York Mag Icons
Nike Running Murals
Fear.Less
NicSocks Range
Dear Me Brasserie
Loom Shop
Sweet Dreams Pillowcases
Puma Happy Holiday
Pinball Games
ABSA Cityscape
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