Sexual health brand, We The Brave wanted to remind their MSM & gay audience that, no matter what name you call it, you need to keep it safe every time you take it out to play. Guys have literally thousands of names for their penis and I was commissioned to illustrate a list of penis euphemisms in a variety of South African languages. Agency: FoxP2 Art Director: Gareth Owen Copywriter: Andrew Pearson

R is for Rhino Horn
N is for Nyoka (Swahili for Snake)
P is for Piel (Afrikaans slang for penis)
Z is for Zembe (Zulu for Axe)
E is for Elephant Trunk
X is for Xcalibur
Sweet Dreams Pillowcases
Str.Crd Festival
Corner Store
Topman Collaboration
Pinball Games
Basketball 101
Red Bull Cooler
Nike Running Murals
Back to Top