Ⅎ I G M E N T

Ⅎ I G M E N T is a production house in Cape Town. 'A figment of your imagination' was the starting point for the branding collateral. I wanted to bring a sense of illusion & play throughout the different elements. The use of neon green is to represent the chroma key colour which is a technique used in film to replace a section with a new composited image.
 
By turning the F upside down to Ⅎ, a simply play between negative & positive space is created, which is all that is needed to communicate the underlying message.

Related Projects

Nike Running Murals
RVCA Capsule
Pharos NoteBooks
Soap Range
Anatomy
Obrigado Magazine
Corner Store
DTC x RVCA Guitar Show
Loom Shop
5280 - Lawyers Issue
Back to Top