Ⅎ I G M E N T

Ⅎ I G M E N T is a production house in Cape Town. 'A figment of your imagination' was the starting point for the branding collateral. I wanted to bring a sense of illusion & play throughout the different elements. The use of neon green is to represent the chroma key colour which is a technique used in film to replace a section with a new composited image. By turning the F upside down to Ⅎ, a simply play between negative & positive space is created, which is all that is needed to communicate the underlying message.

Red Bull Cooler
Topman Collaboration
ABSA Cityscape
Beijing Opera
Basketball 101
Mänifold
Nike Braamfie Runners
Sweet Dreams Pillowcases
Nike AFCON Tournament
Dear Me Brasserie
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