Ⅎ I G M E N T

Ⅎ I G M E N T is a production house in Cape Town. 'A figment of your imagination' was the starting point for the branding collateral. I wanted to bring a sense of illusion & play throughout the different elements. The use of neon green is to represent the chroma key colour which is a technique used in film to replace a section with a new composited image. By turning the F upside down to Ⅎ, a simply play between negative & positive space is created, which is all that is needed to communicate the underlying message.

Corner Store
Red Bull Cooler
Str.Crd Festival
Nike AFCON Tournament
National Arts Council Cover
Pharos NoteBooks
Anatomy
Design Indaba DIY Cover
RVCA Capsule
Dear Me Brasserie
Back to Top