Ⅎ I G M E N T

Ⅎ I G M E N T is a production house in Cape Town. 'A figment of your imagination' was the starting point for the branding collateral. I wanted to bring a sense of illusion & play throughout the different elements. The use of neon green is to represent the chroma key colour which is a technique used in film to replace a section with a new composited image. By turning the F upside down to Ⅎ, a simply play between negative & positive space is created, which is all that is needed to communicate the underlying message.

Soap Range
National Arts Council Cover
PUMA Duplex Sneaker Collab
Sweet Dreams Pillowcases
Verb Skateboard
Unknown Union Winter Collection
5280 - Lawyers Issue
Nike Running Murals
Nike Braamfie Runners
Loom Shop
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