Str.Crd Festival

Str.Crd is Africa's number one urban street culture event.
 
I was commissioned to develop the brand identity for Str.Crd and relative collateral for the festival. I chose a Lion as a symbol because of its power and position in the animal kingdom. This was to put Str.Crd in a metaphoric position of king of Africa in street culture festivals.
 
All clothing collateral created by 2Bop.

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