In collaboration with iKineo, I was asked to design the facade of Looms retail men's store in Johannesburg which was also accompanied by a poster. Celebrating their launch of their online and interactive store windows, the concept was 'Spam'.
Loom's online and physical words collided to create an entirely new and engaging shopping experience. From the pavement to the packaging, passersby and loyal customers were exposed to a new realm of retail that went beyong a simple purchase. By developing a highly inegrated experience, we helped establish Loom as a hub for innovation, whilst setting a new benchmark for immersive retail in South Africa.