Loom Shop

In collaboration with iKineo, I was asked to design the facade of Looms retail men's store in Johannesburg which was also accompanied by a poster. Celebrating their launch of their online and interactive store windows, the concept was 'Spam'.
 
Press release:
 
Loom's online and physical words collided to create an entirely new and engaging shopping experience. From the pavement to the packaging, passersby and loyal customers were exposed to a new realm of retail that went beyong a simple purchase. By developing a highly inegrated experience, we helped establish Loom as a hub for innovation, whilst setting a new benchmark for immersive retail in South Africa.
 
 

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